” Social Meets Experimental ” is my number two pick for being the most fascinating 30 minutes of the of the conference. When Tim Ellis, the EVP and Global CMO at Activision, took the stage at the Pavilion, I was tempted to take coffee break. Seemed…
This is the branded coffee cup compliments of TiVo on the first day of this week’s Advertising Age Digital Conference, 2012. The irony made me laugh. My peers were checking their Smart Phones as they filled their cups under the spigot of their brew of…
The Great American Race starts in a few hours. Social media will definitely factor into the experience. Twitter will be abuzz as favorites take the lead, get squeezed out, held up in pit alley or bend a fender. What about Pinterest? The online bulletin board’s…
I remember sitting in a marketing class in 1986 listening to a professor I respected very much talk about the genius of this ‘new’ target marketing. Mail houses were collecting data and addresses for consumers and access to the lists was just a phone call and…
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