A new study released by the Pew Research Center confirms cutbacks in resources for once traditional media. The Research Center’s Project for Excellence in Journalism findings show businesses, non-profits, government agencies and politicians are increasing their efforts to take their messages directly to the public….
Last night I headed to a client’s photo shoot at a discreet warehouse on Norris Road. What I expected was work at a basketball game. What I got was an amazing experience. Here’s why: JAM-STYLE HOSPITALITY: When you walk through the front doors, the friendly staff…
Is Yelp being used? During the last quarter of 2012, the average number of unique visitors to the site was 86 million. (yelp.com) Is Yelp perceived to be a trusted source for consumers to find accurate reviews on restaurants, hotels, bakeries, and other retail establishments?…
Even the medical field is catching on. 2013 will bring amazing new innovations at private practices and hospitals designed to minimize wait times and provide additional convenience for patients. They’re smart; they recognize change is an important part of creating a memorable customer experience. A…
In 2009, Andy Rooney, one of my favorite curmudgeons (may he Rest In Peace), did an air travel bit on 60 Minutes. I always enjoyed his segments and as I flew home this holiday, I remembered this one with a smile. He was, of course,…
Looking for local businesses to get behind your cause? It’s on my mind this Sunday morning, because my clients receive so many worthwhile requests and believe me, they would love to fund them ALL! Wanted to share a few tips that may better your odds for success…
we would all get along and always play nicely when interacting with fan pages. Here’s the problem: just who decides in the subjective world of ‘codes of behavior’ what playing nicely means? Let’s face it, social media has created a protocol conundrum for us all….
“Will email continue to play a role in the future of advertising?” If you had asked me that question a year ago, I would have said “yes, but it’s diminishing.” There were so many compelling reasons to think it was becoming a dinosaur in the…
” Social Meets Experimental ” is my number two pick for being the most fascinating 30 minutes of the of the conference. When Tim Ellis, the EVP and Global CMO at Activision, took the stage at the Pavilion, I was tempted to take coffee break. Seemed…
This is the branded coffee cup compliments of TiVo on the first day of this week’s Advertising Age Digital Conference, 2012. The irony made me laugh. My peers were checking their Smart Phones as they filled their cups under the spigot of their brew of…
Recent Comments