Last night I headed to a client’s photo shoot at a discreet warehouse on Norris Road. What I expected was work at a basketball game. What I got was an amazing experience. Here’s why: JAM-STYLE HOSPITALITY: When you walk through the front doors, the friendly staff…
“Will email continue to play a role in the future of advertising?” If you had asked me that question a year ago, I would have said “yes, but it’s diminishing.” There were so many compelling reasons to think it was becoming a dinosaur in the…
” Social Meets Experimental ” is my number two pick for being the most fascinating 30 minutes of the of the conference. When Tim Ellis, the EVP and Global CMO at Activision, took the stage at the Pavilion, I was tempted to take coffee break. Seemed…
This is the branded coffee cup compliments of TiVo on the first day of this week’s Advertising Age Digital Conference, 2012. The irony made me laugh. My peers were checking their Smart Phones as they filled their cups under the spigot of their brew of…
The Great American Race starts in a few hours. Social media will definitely factor into the experience. Twitter will be abuzz as favorites take the lead, get squeezed out, held up in pit alley or bend a fender. What about Pinterest? The online bulletin board’s…
First, I’d like to say that I will be getting in touch with Ellie Sivesind to see if the glitzy pink flapper dress she wore in the final number of “The Drowsy Chaperone” is available for loan. While the costuming was fantastic, it was just…
“If you’re always in a hurry, always trying to get ahead of the other guy, or someone else’s performance is what motivates you, then that person is in control of you.” Dr. Wayne Dyer First, I’m going to admit that I don’t do New Year’s…
I remember sitting in a marketing class in 1986 listening to a professor I respected very much talk about the genius of this ‘new’ target marketing. Mail houses were collecting data and addresses for consumers and access to the lists was just a phone call and…
It’s been a great one. For me, it was filled with stories of generous bakeries doing good things for the community, luscious images of these sweet cakes-for-one on social media and lots of happy (and funny) posts about people’s personal connections to these little delicacies….
Thanks for stopping by. We hope you’ll enjoy the first of many random musings from the offices of Spectrum Communications. If someone had told us two years ago that we’d be sharing stories of our thoughts and experiences online for the world to read, we’d have told them they were…
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