Tag archive for Bakersfield Advertising Agency - page 2

Dear Santa,

Dear Santa,

Hope this letter finds you and the Mrs. well and all things moving along as planned. It’s been a long time since I’ve written.  Excuse the absence – raising our family, running a business and the hustle and bustle that accompanies the holidays has left…

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Dying a Slow Death:  Direct Mail

Dying a Slow Death: Direct Mail

I remember sitting in a marketing class in 1986 listening to a professor I respected very much talk about the genius of this ‘new’ target marketing.  Mail houses were collecting data and addresses for consumers and access to the lists was just a phone call and…

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Thank you, National Cupcake Day

Thank you, National Cupcake Day

It’s been a great one.  For me, it was filled with stories of generous bakeries doing good things for the community, luscious images of these sweet cakes-for-one on social media and lots of happy (and funny) posts about people’s personal connections to these little delicacies….

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Hello World!

Hello World!

Thanks for stopping by.  We hope you’ll enjoy the first of many random musings from the offices of Spectrum Communications. If someone had told us two years ago that we’d be sharing stories of our thoughts and experiences online for the world to read, we’d have told them they were…

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