A new study released by the Pew Research Center confirms cutbacks in resources for once traditional media. The Research Center’s Project for Excellence in Journalism findings show businesses, non-profits, government agencies and politicians are increasing their efforts to take their messages directly to the public….
Is Yelp being used? During the last quarter of 2012, the average number of unique visitors to the site was 86 million. (yelp.com) Is Yelp perceived to be a trusted source for consumers to find accurate reviews on restaurants, hotels, bakeries, and other retail establishments?…
Even the medical field is catching on. 2013 will bring amazing new innovations at private practices and hospitals designed to minimize wait times and provide additional convenience for patients. They’re smart; they recognize change is an important part of creating a memorable customer experience. A…
we would all get along and always play nicely when interacting with fan pages. Here’s the problem: just who decides in the subjective world of ‘codes of behavior’ what playing nicely means? Let’s face it, social media has created a protocol conundrum for us all….
The Great American Race starts in a few hours. Social media will definitely factor into the experience. Twitter will be abuzz as favorites take the lead, get squeezed out, held up in pit alley or bend a fender. What about Pinterest? The online bulletin board’s…
I remember sitting in a marketing class in 1986 listening to a professor I respected very much talk about the genius of this ‘new’ target marketing. Mail houses were collecting data and addresses for consumers and access to the lists was just a phone call and…
It’s been a great one. For me, it was filled with stories of generous bakeries doing good things for the community, luscious images of these sweet cakes-for-one on social media and lots of happy (and funny) posts about people’s personal connections to these little delicacies….
Thanks for stopping by. We hope you’ll enjoy the first of many random musings from the offices of Spectrum Communications. If someone had told us two years ago that we’d be sharing stories of our thoughts and experiences online for the world to read, we’d have told them they were…
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