Tag archive for Bakersfield Advertising Agency

The Bakersfield Jam:  Lessons in Creating an Experience

The Bakersfield Jam: Lessons in Creating an Experience

Last night I headed to a client’s photo shoot at a discreet warehouse on Norris Road.  What I expected was work at a basketball game.  What I got was an amazing experience. Here’s why: JAM-STYLE HOSPITALITY: When you walk through the front doors, the friendly staff…

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In a Perfect Facebook World . . .

In a Perfect Facebook World . . .

we would all get along and always play nicely when interacting with fan pages. Here’s the problem:  just who decides in the subjective world of ‘codes of behavior’ what playing nicely means? Let’s face it, social media has created a protocol conundrum for us all….

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New Life for Email

New Life for Email

“Will email continue to play a role in the future of advertising?” If you had asked me that question a year ago, I would have said “yes, but it’s diminishing.”   There were so many compelling reasons to think it was becoming a dinosaur in the…

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$1 Billion in Sales.  16 Days.  Nice Experiment.

$1 Billion in Sales. 16 Days. Nice Experiment.

” Social Meets Experimental ” is my number two pick for being the most fascinating 30 minutes of the of the conference.   When Tim  Ellis, the EVP and Global CMO at Activision, took the stage at the Pavilion, I was tempted to take coffee break.  Seemed…

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10 Things My Dog Reminded Me About Today

10 Things My Dog Reminded Me About Today

Mia, our water dog and office mascot took a dip today.  It occurred to me as I watched her swim circles in the 40 degree water that maybe, just maybe, all the silly stuff she does isn’t so silly after all.  I mean the sun…

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Pinterest on the Day of the Daytona 500

Pinterest on the Day of the Daytona 500

The Great American Race starts in a few hours. Social media will definitely factor into the experience. Twitter will be abuzz as favorites take the lead, get squeezed out, held up in pit alley or bend a fender. What about Pinterest? The online bulletin board’s…

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Rose-Colored Glasses

Rose-Colored Glasses

Spending an afternoon with three generations of kind and engaging women is a one of those joys in life that can’t happen often enough.  Last weekend I escaped for a few hours with a family I wasn’t born into, but have earned a cherished place…

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Community Theatre At Its Best

Community Theatre At Its Best

First, I’d like to say that I will be getting in touch with Ellie Sivesind to see if the glitzy pink flapper dress she wore in the final number of “The Drowsy Chaperone” is available for loan.  While the costuming was fantastic, it was just…

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Super Bowl Sunday: Thoughts for Local Advertisers

Super Bowl Sunday: Thoughts for Local Advertisers

Face painting, jersey wearing, team flag waving fans across the country gather today to watch the field turf competition of the year.  Not just any average sporting event; Nielson reports that 2011 Super Bowl attracted the most viewers in television history at 111 million.  2010’s…

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A 2012 Resolution for your Business

A 2012 Resolution for your Business

“If you’re always in a hurry, always trying to get ahead of the other guy, or someone else’s performance is what motivates you, then that person is in control of you.” Dr. Wayne Dyer First, I’m going to admit that I don’t do New Year’s…

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