Tag archive for Spectrum Communications Bakersfield

Quick.  Do You Value Your Customers’ Time?

Quick. Do You Value Your Customers’ Time?

Even the medical field is catching on.  2013 will bring amazing new innovations at private practices and hospitals designed to minimize wait times and provide additional convenience for patients.  They’re smart; they recognize change is an important part of creating a memorable customer experience. A…

Continue reading →

In a Perfect Facebook World . . .

In a Perfect Facebook World . . .

we would all get along and always play nicely when interacting with fan pages. Here’s the problem:  just who decides in the subjective world of ‘codes of behavior’ what playing nicely means? Let’s face it, social media has created a protocol conundrum for us all….

Continue reading →

$1 Billion in Sales.  16 Days.  Nice Experiment.

$1 Billion in Sales. 16 Days. Nice Experiment.

” Social Meets Experimental ” is my number two pick for being the most fascinating 30 minutes of the of the conference.   When Tim  Ellis, the EVP and Global CMO at Activision, took the stage at the Pavilion, I was tempted to take coffee break.  Seemed…

Continue reading →

Pinterest on the Day of the Daytona 500

Pinterest on the Day of the Daytona 500

The Great American Race starts in a few hours. Social media will definitely factor into the experience. Twitter will be abuzz as favorites take the lead, get squeezed out, held up in pit alley or bend a fender. What about Pinterest? The online bulletin board’s…

Continue reading →

Rose-Colored Glasses

Rose-Colored Glasses

Spending an afternoon with three generations of kind and engaging women is a one of those joys in life that can’t happen often enough.  Last weekend I escaped for a few hours with a family I wasn’t born into, but have earned a cherished place…

Continue reading →

Community Theatre At Its Best

Community Theatre At Its Best

First, I’d like to say that I will be getting in touch with Ellie Sivesind to see if the glitzy pink flapper dress she wore in the final number of “The Drowsy Chaperone” is available for loan.  While the costuming was fantastic, it was just…

Continue reading →

A 2012 Resolution for your Business

A 2012 Resolution for your Business

“If you’re always in a hurry, always trying to get ahead of the other guy, or someone else’s performance is what motivates you, then that person is in control of you.” Dr. Wayne Dyer First, I’m going to admit that I don’t do New Year’s…

Continue reading →

Dear Santa,

Dear Santa,

Hope this letter finds you and the Mrs. well and all things moving along as planned. It’s been a long time since I’ve written.  Excuse the absence – raising our family, running a business and the hustle and bustle that accompanies the holidays has left…

Continue reading →

Dying a Slow Death:  Direct Mail

Dying a Slow Death: Direct Mail

I remember sitting in a marketing class in 1986 listening to a professor I respected very much talk about the genius of this ‘new’ target marketing.  Mail houses were collecting data and addresses for consumers and access to the lists was just a phone call and…

Continue reading →

Thank you, National Cupcake Day

Thank you, National Cupcake Day

It’s been a great one.  For me, it was filled with stories of generous bakeries doing good things for the community, luscious images of these sweet cakes-for-one on social media and lots of happy (and funny) posts about people’s personal connections to these little delicacies….

Continue reading →

Page 1 of 2 1 2